Learn With Respect. Celebrate Indigenous Voices. Build Lasting Connections.

Our Home, Our Stories

More than just a business, Giiwe is a Manitoba-based, Anishinaabe-owned platform dedicated to amplifying Indigenous voices and history across Canada. Through captivating storytelling and immersive tourism experiences, Giiwe fosters connections that empower future generations of creators, leaders, and storytellers. Giiwe's commitment to cultural preservation extends beyond experiences. We offer beautiful, print-ready products featuring indigenous-designed artwork, and provide consultations to businesses seeking to expand respectfully into the Indigenous market. By fostering appreciation through retail and guidance, Giiwe ensures a lasting impact on cultural understanding.

Aaron Michael McKay, BEd, BA

Giiwe, Owner

Giiwecanada@gmail.com

Giiwe: A Journey of Reconnection and Shared Growth

Giiwe isn't just a business for me, it's the story of my homecoming. Once, I felt like a lost spirit in my own land. But within the wisdom of the elders, in the embrace of the sacred lodge, I found my voice. My connection to the land, the culture, the language – past, present, and future – became my guiding light. I returned home.

Giiwe is more than my journey; it's a path prepared for future generations, built upon sacred gifts. Through authentic indigenous tourism and handcrafted products, we offer a window into our world. My voice, a gift from the Mystery, will inspire others on their journeys through workshops and speaking engagements. The gift of thought finds expression in collaborative ventures with businesses, organizations, and individuals. My passion for photography lets me share my vision and teach others the art of capturing beauty. These gifts, woven together with art, culture, and experience, form the beating heart of Giiwe.

Building bridges is fundamental to our purpose. Collaboration, guided by the principles of the 94 Calls to Action and the UNDRIP, fuels our growth and empowers communities and individuals. Giiwe aspires to be a space of connection, where open hearts, minds, and spirits gather regardless of background. We know that when we support each other, a brighter future unfolds.

Why Giiwe? Because my face reflects the wisdom of generations past. My words carry the weight of history. The path I walk is an ancestral journey, and it's my duty to keep forging it home.

Photographs by Aaron McKay

The Stories Woven into Light: A Photographer's Journey

For me, photography is a language of the heart. Every image whispers a tale – a piece of me, a slice of life, a reflection of simply being. Each photograph carries a fragment of my spirit, a piece I strive to share with everyone I encounter.

This passion for storytelling blossomed in my kindergarten years. A gift from my Koko and Mishoomis, a Polaroid camera, ignited a lifelong journey. My very first picture? My own feet. Simple as it seems, this captured moment became a pivotal step – a stepping stone on the path to capturing memories in a tangible form.

Growing up, I was steeped in the rich tapestry of Anishinaabek stories. Grandfathers and grandmothers wove tales of our communities, families, and the very genesis of creation, the spirits that dance within the world. These stories became the threads that reforged my identity, connecting me to the land I tread upon.

Yet, there was a time when my connection to self and place faltered. But through the power of sharing stories, a path to healing emerged. Healing, woven with threads of ancestry and experience, took form through the lens of my camera.

TESTIMONIALS

Aaron McKay is the face of modern day Truth and Reconciliation. 

A dynamic, ambitious Indigenous entrepreneur, Aaron is forging his own path in the world, amplifying the voices of his People while at the same time making space for those of other cultures. 

I met Aaron at a pow wow in his home community of Rolling River First Nation, Manitoba. From the very beginning of our conversation, there was something so intrinsically kind, patient and respectful about Aaron. 

As time went on and I had the good fortune of working with Aaron on some news stories I wrote, I was also blessed to connect with him on a deeper level.

As a Canadian of mixed European and Indigenous heritage who is reconnecting, I often feel like I don't know where I belong. My father was adopted in 1959, and never got to know his own Indigenous father. He wasn't raised with Indigenous culture and neither was I. 

But in talking with Aaron, who has the wisdom and grace of an elder even as a young man, I found a friend that I could share things with. Aaron shares his wisdom and advice freely and in a way that is culturally sensitive and kind. I'm sure I'm not the only one who feels this way. 

I believe that Aaron is doing amazing things and will continue to do amazing things for his people, for his community and for the entire nation. Whether he's taking beautiful photographs, promoting Indigenous culture with his work with Giiwe Media or serving the community in the many roles he has taken on, his potential shines through. It's as unmistakable as his quiet dignity and unfailing kindness.

Although we are a similar age, Aaron is one of my heroes. He inspires me to be true to myself, to embrace the process of decolonization, and to listen to the voices of my ancestors. I'm very thankful to know him

Miranda Leybourne, Local Journal Initiative Reporter

Brandon Sun

Brandon, MB

Canada

IN THE NEWS

Canadian Media Coverage

Giiwe Media has been fortunate to be featured in the media since it was registered as a business in August, 2023. I’m honoured that my story is shared through the Brandon Sun and CBC Manitoba. Giiwe Media has also taken it’s first steps into international media, starting in Germany. Giiwe Media is also scheduled to be featured in other media and tourism outlets in 2024, so be on the lookout for more media coverage.

Links

https://www.brandonsun.com/westman-this-week/2023/07/06/rolling-river-artist-tells-stories-through-poetry-photography

https://www.brandonsun.com/local/2023/06/30/rmnp-to-celebrate-indigenous-life

https://www.brandonsun.com/westman-this-week/2023/08/17/indigneous-artists-market-coming-to-riverbank-discovery-centre-this-fall

https://www.brandonsun.com/local/2023/10/24/indigenous-makers-market-launches-saturday-at-discovery-centre

https://www.cbc.ca/news/canada/manitoba/giiwee-media-indigenous-tourism-1.7011829

https://www.brandonsun.com/westman-this-week/2023/11/02/new-vice-chair-at-erickson-food-bank

https://www.brandonsun.com/westman-this-week/2023/11/30/market-celebrates-indigenous-culture

https://www.brandonsun.com/westman-this-week/2024/01/04/600166301

https://www.brandonsun.com/local/2024/02/03/tourism-program-will-be-indigenous-ready

https://www.cbc.ca/news/indigenous/where-we-stand-newcomers-indigenous-1.7122819

OMNI News “Where We Stand Connects Immigrants With Indigenous Communities - OMNI Television Youtube Channel

Where We Stand Project - Toronto Metropolitan University and Where We Stand Premiere Trailer

International Coverage

Coverage from Jörg Berghoff, journalist located in Germany: https://prberghoff.de/de/news/riding-mountain-national-park-manitoba-mit-aaron-mckay-natur-geschichte-und-traditionen-der-first-nations-entdecken

Coverage from Jörg Berghoff, journalist located in Germany: //reise-stories.de/manitobas-praerie-ruft/

Coverage from Charlott Drung, journalist located in Germany: please see the June issue at https://www.herzstueck-mag.de/

Social Media Coverage

Brandon Urban Aboriginal Peoples’ Council (BUAPC) Facebook and Instagram Truth and Reconciliation Week:

https://m.facebook.com/story.php?story_fbid=pfbid0RiyaDW86RKuNE77H1jJ9DgVUkDQK1hatsjrga2Gn85UYSfBTWEiFrMdL3KggPAKCl&id=100080172164152&mibextid=UyTHkb

https://www.instagram.com/p/CyhPkXcMA2O/

Southern Chiefs Organization (SCO) Facebook and Instagram:

https://m.facebook.com/story.php?story_fbid=pfbid0HzmdMXBDH5QbGgdQBXmbFzg5PJzjGxEPbR8zWDWb4REuB6Ut31Bt6E3dpy579qvVl&id=100064361845411&sfnsn=mo&mibextid=RUbZ1f

https://www.instagram.com/p/Cz2T_eaIhIX/?igshid=MzRlODBiNWFlZA==